Southeast Asian Beef Market Report

Padang is a large Indonesian city on the west coast of Sumatera, famous for its food culture including its best-known export, “Padang” style fast food restaurants.  This type of food outlet is probably the largest food service model in Indonesia with many hundreds of thousands of restaurants from large corporate chains to very small family businesses spread throughout the entire archipelago.

The model is very simple.  A wide range of dishes are created with modest portions of each placed on many small plates.  See below, the large number of small plates stacked up on the front counter of the shop ready for serving.  The food is served cold while the rice is served hot.  Once the customers walk into the shop and sit down, the waiter begins to bring a large selection of these dishes to the table along with bowls of rice and mugs of hot tea.

Literally, about…

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